Role of SEO in Digital Marketing in 2023

Role of SEO in Digital Marketing

This world has digitalized almost everything for the ease of people. In this evolving era, you must be well aware of the term “Digital Marketing”.

So what exactly it is?

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Digital Marketing is the modern method of marketing that involves marketing with a core goal of providing services and products to the target audience or customers that in turn flourish businesses via social media, Mobile phones or devices, other digital mediums, and the use of search engines. 

It is worth notable, that you would need to win the race to be THAT (the one ranked high in the list) competitor among your fellow business owners selling the same product/services as yours.

Thus SEO, Search Engine Optimization is a technique that will make your Digital Marketing game strong! It improves the visibility of a website, customer traffic, conversion rate, and return on investment. So, without further ado, let’s get straight into what it is and how it works in Digital Marketing.

An Overview of Digital Marketing

Digital marketing also called ‘online marketing is a type of marketing that makes use of technological gadgets to promote an online business on a larger scale. It mostly makes use of mobile phones,  computers, tablets, and other gadgets. There are several multiple kinds of promotional marketing. Online videos, social media ads, display commercials, and so on are only a few examples of promotional marketing. Television ads and marketing are not included in digital marketing, far from traditional marketing.

In clearer words, digital marketing is also known as internet marketing. It applies to the use of electronic media and the internet to advertise and boost business-oriented brands. This allows firms to interlace with a wide range of potential consumers, resulting in increased online traffic.

Being a marketing channel, this comprises not just email, web-based advertising, social media, and, but text and multimedia messages as well. It also is digital marketing if a marketing campaign includes digital communication. Digital marketing is not limited to the buying and selling of services and products but it also circulates about entertainment, exposure to consumers towards a brand, and social contact.

Consider Digital Marketing as one of the crucial marketing strategies of a business. It was never been so easy to stay connected with your potential customers until Digital Marketing stepped in. Thus the more you welcome prospects in Digital Marketing, the more lucrative your business will be. 

What is SEO?

Off Page SEO

SEO, Search Engine Optimization is a technique that aids in getting potential customers by free, editorial, organic, or natural search results in search engines like Google, Bing, etc. This precisely means to enhance your web pages by elevating their visibility that driving a greater number of people that search for the things relating to your product or services you provide. 

What does SEO do?

Search Engine Optimization refines the position of your web pages in the web pages results of search engines. So, SEO is everything for ranking your website in non-paid organic search results for an excellent and profitable reach. Whether that’s Google, Amazon, YouTube, or Bing, SEO optimizes your website for the search engine you would like to rank for.

Importance of SEO in Digital Marketing

Search Engine Optimization holds major importance in the world of Digital Marketing. It is important to mention that your business website will have a good rank in Search Engine Result Pages (SERPs) after the application of SEO strategies. Hence, all of the optimizing tactics will ensure the best user experience. 

Some of the factors below ensure the importance of SEO in Digital Marketing:-

  1. SEO is in turn related to the enhancement of user experience and usability of your business website.
  2. Think of yourself as a user, won’t you prefer clicking on the ranked visible pages first? Hell yes! I do not remember myself going on to the 2nd or 3rd result pages of search engines on my first click. So, search engine optimization plays a vital role in improving visibility.
  3. Search Engine Optimization technique lends its hands to Website or brand promotion, the consumers of the website often share it on different social media platforms like Facebook, Instagram, or Twitter that generally promote your brand for you.
  4. Lastly, Just in case two of the websites are selling the same product then the one with a higher ranking will get you an increase in returning customers to your website or your digital company.

How does SEO work?

After writing outstanding content or having excellent content on your website and done with ON-Page SEO (That we’ll discuss later below) still you would be curious to know how actually this SEO thing works? SEO regarding search engines like Google goes through certain specific processes and steps that will be explained below one by one. 

People visit search engines when they have a question and want to find an answer on the internet. Algorithms are used by search engines to identify websites and determine which web pages to rank for a given keyword. Crawling, which is the discovery stage, indexing, which is the filing stage, and ranking, which is the retrieval stage, are the three stages of how search engines work.

Stages Of Search Engine Optimization:-

  1. Crawling (Discovery stage)
  2. Indexing (Filing stage)
  3. Ranking (Retrieval stage)

1. Crawling (Discovery stage)

The prime step in SEO functioning is Crawling. All of the search engines have got web crawlers that are often called ‘spiders’ or ‘robots’ that virtually crawl over the new content pages or new information to gather the data from them. These web crawlers in a real manner discover those new web pages and check the content of those pages from time to time to know if any alteration or update is made in the content.

Search engine web crawlers crawl links from already discovered web pages. Thus, if you run a blog and have a new blog post that is linked to your ‘About’ page of your website then when the crawler will crawl your ‘About’ page it will be linked to your newly published blog post.

2. Indexing (Filing Stage)

Indexing is the next stage in how SEO works. When a search engine determines whether or not to use the content it has crawled, it is called indexing. A search engine will add a crawling web page to its index if it is judged worthy. This index is utilized in the final stage of ranking. When a web page or piece of material is indexed, it is filed and saved in a database from which it can be retrieved at a later time. The index contains the majority of web pages that have unique and valuable material.

A web page may not index the:

  • Duplicate considered content
  • Domain or page has no inbound links
  • less valued or spammy content
  • Content that cannot be crawled

3. Ranking (Retrieval stage)

The third step is Ranking which is the most critical one! The search engine may rank your web page only after it has gone through the steps of crawling and indexing. Search engines utilize over 200 ranking signals to categorize and rank data, all of which fall under the three main pillars of SEO that is:-

Technical optimization, On-page optimization, and Off-page optimization. The following are some examples of signals used by search engines to rank web pages:-

Keyword in the title tag: Whether or not the keyword or a synonym of the keyword is mentioned within the title tag on the page. 

The web page loading speed: If the web page has speedy loading and is mobile-friendly.

Reputation Of Website: The web page and website remarked reputable for the searched topic or not.

Types of SEO

To increase your opportunity for ranking in the Search Engine Result Pages (SERPs) you will be required to implement the following three types of Search Engine Optimization. 

  • On-page SEO: This includes keyword research and the use of keywords in your high-quality content on your site on different web pages. 
  • Off-page SEO: Strengthens the relationship of your website with other websites. This includes backlink building, which gets various websites to link your website on their website.  
  • Technical SEO: This adds all of the things like speed of the site, crawling ability, indexing, mobile-friendliness, the architecture of the site, structured data, and security. 

Benefits of SEO

You can not deny the bunch of benefits of SEO. Along with the Google ranking phenomena when the best SEO strategies are applied, the website touches the skies. We’ll be mentioning the core benefits of SEO in the list below:

Brand awareness establishment

The increase in the traffic to your website is the result of the best SEO practices. The more the traffic on your website, the higher will be the brand awareness among many people which will result in encouraging more people in purchasing products or services from your website.

Improvement Of Web User Experience 

The Google ranking criteria involves that the website’s user experience is intended to help increase the chances of ranking by search engines. They aim the provision the best quality content to be served for their users. Thus, those web contents or web pages are prioritized that keep a goal of bringing high-quality content to the audience.

Your website is made mobile-friendly  

Focusing on the user experience of the ones who are using your website on mobile devices is what google wants us to understand. Just in case the user experience on the mobile device is not outstanding, the visitor will be less likely to stick to your website for long. So, making your website mobile friendly is something to lend your focus towards.

Increase in the speed time of website

SEO is highly involved in the loading speed of the website the loading speed of your website’s page helps users see your web content faster in speed. If the loading speed of your website will be slower, then the user will not take a second even to hop from your website to another. The loading speed of the web page is the main focus of SEO practice for the best user experience.

Tools of SEO

For making the SEO analysis up to the mark a number of paid and unpaid tools are there to use. Some of the paid tools that have got names in the quality list are;

SEMRush, Moz, and Ahrefs. Alongside, some free of cost tools are;

  • Google Search Console – Got you to the room of tools for monitoring many indexed pages, security issues, and much more that aid in ranking your web pages even better. 
  • Google Keyword Planner – For keyword finding to target them in your web content also to rank for the topics of keywords, this tool is worth it. 

The importance of SEO in your digital marketing strategy cannot be overstated. Increasing sales and earnings is as simple as assisting potential clients in discovering your product/services. Your company can’t afford to stay offline, and a great SEO strategy may help you tremendously.

What if SEO dies?

At times you must have heard that SEO is dead. That is true but is not dead in a realistic manner. SEO dies at times because google is updating the search engines. Of course, when you will encounter dead SEO you should be well aware of the fact that Google has made some alterations to search engines. 

What you should be doing to get your SEO back alive? Well, you must make sure to follow different SEO strategies this time that will go along with the newly updated search engine. If you will follow the older SEO trends, your site’s SEO will fall into big danger. 


The fundamental goal of SEO is to assist the page in growing and achieving its commercial objectives. It aids in the development of better relationships with end-users.

Enhancing the page’s visibility and rating helps it earn users ’ trust and attracts more visitors. It increases conversion rates, resulting in higher revenue and corporate growth. As a result, SEO is an inseparable aspect of digital marketing.

You may also like our article on the SEO checklist and SEO-friendly URL structure in WordPress. Also, check out our collection of best SEO WordPress plugins.

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