There is more to web design than just aesthetics and fancy features. Often, when you don’t get the results out of your website your primary response registers like this,” Maybe the color theme is too shabby” or “We should change the banners and replace them with larger ones”.
While all such notions are valid to some end, there are other cardinal factors that often get overlooked when designing or redesigning a website. The Internet is abundant with websites catering to all sorts of users and customers, but what makes your website stand out? How does it invite the user to your pages? what does it offer that others don’t?